About Jay Murthy
I spent time in my college workshop before I ever opened a design tool - cutting wood, welding steel, and casting aluminium. That’s where I learned to work within material constraints and what it actually takes to achieve a finished product: an understanding I bring to digital interfaces.
I then moved into UX consulting, where I worked in MNC teams, and later was part of a 4-person team building enterprise software. This contrast taught me the rhythm of product development: when to move fast and when to be deliberate.
Studying service design and interning at a VC gave me a business lens. Products sit inside larger systems of incentives, touchpoints, and business models - which is why I like to explore user research, market analysis, and GTM alongside design.
That’s also why I believe tangible things are making a comeback. Factories, machines, devices - but augmented by a software and services layer. That’s the intersection I want to operate in.
If any of this resonates, or you just want to bounce ideas around, I’d love to chat.
- 2025Human Factors InternationalUX Designer
- 2023IIMA VenturesResearch Intern
Field notes
- PatentPortable drum kit
As a high school drummer, I thought: can a drum kit be as portable as a suitcase? I built one, raised $10K from the government and received patents in US and India.
- ThesisUX Research in the Age of AI
My undergraduate thesis written under the guidance of Apala Lahiri.
- Research paperEvaluating the Model 3 as Tesla's US growth driver
Written as part of my IB business management course.
- BlogWhy Figma is here to stay
An article on why I feel Figma isn't a design tool, but a system of record.